REESE BROS
HYPR Partnership Deck
@reesebros
2026 Season

REESE
BROS

Tom & Kell Reese

Australia's most authentic comedy duo. 2.5M+ combined reach. The Fk Moi family is all in.

TikTok Australia Comedy Award Winners
Audience Reach
The Numbers
TikTok
1.5M
Followers
Instagram
1M
Followers
TikTok
97.4M
Total Likes
Instagram
4.57%
Engagement Rate
About
Who They Are

"Built from real life,
not a script."

Tom and Kell Reese are Australia's most authentic comedy creators. Their comedy centres on the relatable experiences of everyday Aussies. The stuff that makes you think "that's exactly my mate's dad".

TikTok Australia Comedy Award winners. 97.4M likes earned through years of consistent, genuine content. The "Fk Moi" community is one of the most engaged fan bases in Australian creator culture.

Two brothers from the Gold Coast who built a 2.5M+ following by staying exactly who they are. That authenticity is the product.

Quick Facts
📍 Gold Coast, Australia
🎭 Comedy / Lifestyle / Culture
🏆 TikTok Australia Comedy Award Winners
🎙️ Podcast: Reese Bros (DM Podcasts)
📺 YouTube: @parkedup side channel
🤝 Past brand: Joe Fortune
Recent Performance
Top Content
TikTok
VIRAL
"Farrrkk moiii welcome home"
Branded content example. Joe Fortune integration performing above benchmark.
204.5K
Likes
1,176
Comments
#aussie #bogan #straya #joefortune
TikTok
TOP MOMENT
TikTok Comedy Awards Win
Award announcement. Peak community engagement moment in their career.
60.5K
Likes
576
Comments
#tiktokawards #australiantiktok #comedy
Instagram
CONSISTENT
Reese Bros Reels — Lifestyle Content
Consistent above-average ER across 690 posts. Top-tier for Australian creators.
4.57%
Eng. Rate
690
Posts
#reesebros #aussiecomedy #lifestyle
Instagram
Recent Content

Latest Instagram Reels — @reesebros

▶
Instagram Reel
The police went easy on him
#nod #aussie #culture #skit #funny
View on Instagram
▶
Instagram Reel
Add another world first trick to the books
#rwilly #flip #scooter #skit #funny
View on Instagram
▶
Instagram Reel
His boyfriend will kiss him better tonight
#sparky #coffee #construction #tradie #work
View on Instagram
▶
Instagram Reel
The ultimate bottle flip paid off 👀
View on Instagram
▶
Branded Instagram Reel
Tits on a bull
#landcruiser #toyota #handbrake #hill #joefortune
View on Instagram
Partnership Value
Why They Convert
01
Authentic Reach
Unlike influencers who perform relatability, Tom and Kell ARE the audience. Their viewers aren't fans of a persona. They're mates of two blokes who happen to be famous.
02
Proven Brand Integration
Joe Fortune activation drove 204K+ likes on a single branded post. The community accepts brand integrations because Tom and Kell's authenticity creates a trust transfer to the brand.
03
Loyal Community
97.4M TikTok likes across their career. Not viral one-hit wonders. Consistent creators with a compounding audience. The Fk Moi family shows up every time.
Brand Strategy
Who Should Partner With Reese Bros
  • Alcohol & Beverages (beer, spirits, RTDs)
  • Online Gaming & iGaming
  • Fast Food & QSR
  • Sports Betting (permitted)
  • Men's Health & Lifestyle
  • Apparel (streetwear / casual)
  • Auto & Motoring
  • Mobile Gaming
Audience Profile
The Reese Bros audience skews 18–35 Australian males. High disposable income in the 18–25 bracket. Strong affinity for entertainment, sport, food, and lifestyle.

Content performs best when the brand fits naturally into the "everyday Aussie" world. It's about earned brand love, not forced promotions.
18–35 Male Australian High Intent Brand Receptive